Delk Feed Co

Herd of black cattle grazing on a dry, grassy hillside with scattered trees under a blue sky with clouds. The image includes a website menu and logo centered at the top.

Overview

  • Client Name: Delk Feed Co
  • Industry: Agriculture, Livestock Feed
  • Services Provided: Website Development, Custom Logo Design

The Challenge

Delk Feed Co, a well-established wholesale supplier of ADM Animal Nutrition feed including the well-known MoorMan’s brand, approached us with two key challenges:

  1. Digital Transformation: Delk Feed Co needed to establish a robust online presence to cater to a growing customer base seeking information and convenience online.
  2. Brand Identity Enhancement: While already respected in their industry, Delk Feed Co recognized the need to refresh their brand identity to better reflect their values and connect with a broader audience, particularly youth.

Our Approach

Custom Logo Design
We began by addressing the branding challenge. Our team sought to learn more about Delk Feed Co’s history, values, and vision. After understanding their unique identity, we designed a custom logo with elements that represented their agricultural heritage while giving their brand a modern yet Western feel.

Logo of Delk Feed Company. The design features the initials DF in bold letters within a circle. Surrounding the circle are the words DELK FEED COMPANY in capital letters. The color scheme is brown on a transparent background.

Website Development
For their digital transformation, we developed a website that aligned with Delk Feed Co’s goals. The website boasted user-friendly navigation, showcasing product range, and an easy-to-find store locator.

A website page for a wholesale feed supplier. It includes a photo of a brown horse standing in a natural setting. Below, there are logos of various feed brands like Manna Pro, Patriot, and others. The navigation menu includes Home, About, Products, and Contact.
Illustration of a cowboy riding a bucking bull in a wild west setting. The cowboy is wearing a hat, boots, and a red bandana. To the right, theres a contact form with text fields and a Submit button displayed on a website.

The Results

  1. Enhanced Brand Identity: The new custom logo revitalized Delk Feed Co’s brand image. It resonated with both their existing customers and attracted new ones, fostering a sense of trust and reliability.
  2. Improved Online Presence: The website became a hub for customers seeking information about Delk Feed Co’s products and services. Its user-friendly design encouraged engagement and streamlined inquiries.
  3. Increased Reach: Delk Feed Co’s online presence allowed them to extend their reach beyond their immediate geographic area. Customers from New Mexico, Arizona, and Far West Texas now have easy access to their feeds.

Conclusion

The Delk Feed Co project is a prime example of how strategic branding and a strong digital presence can elevate a business. It was a pleasure to collaborate with Delk Feed Co on this transformation journey. Contact us today to discuss how we can help your business succeed in the digital age.